WINK COFFEE

Wink Coffee is an Austin based coffee company originally created as a passion project by investors with previous experience in the beverage industry. The brand aimed to transition from a wholesale-focused business to a more customer-facing one and needed a rebrand to reflect that strategic shift. I collaborated with several members of the board to understand their goals and vision for this new direction. After the initial rebrand, we went through multiple stages of review as the team refined their internal vision. Using Illustrator and Photoshop, I developed updated packaging concepts that would look trendy and cool sitting on someones countertop with a timeless design sensibility.